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The Levi CEO's 10 year-old Jeans Hasn't Been Inside a Washer. Ever.

As Levi Strauss, probably the most recognizable brand of jeans all over the world, makes a highly anticipated return as a publicly-traded company, another newsworthy announcement has come from its CEO: "I shocked the crowd by admitting that the Levi’s jeans I was wearing that day hadn’t seen the inside of a washing machine" Chip Bergh, the 61-year-old Levi President and CEO, actually made this statement five years ago during Fortune magazine's Brainstorm Green conference in California.  What Chip practiced didn't just echo a piece of astute advice many fashion experts agree on, it's also a mark of their commitment to produce sustainable clothing above all else. "How to take care of your very best denim has been a subject...

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